An eco-friendly car air freshener made of natural wood for the airflow grid. The base of the air freshener is a noble beech treated with a fragrance composition made of natural fragrance oils produced in France. The broad line of products includes fantasy scents that became calssic and favorite monoscents that last more than 30 days. The aroma diffuser easily gets fixed to the airflow grid with the help of a magnetic clip that gives a possibility of changing diffuser bases in one movement. The magnetic clip is the same as the clip for chalk air fresheners for the airflow grid.